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The line between traditional facial skincare and holistic body wellness has officially blurred. Driven by a highly educated consumer base, the "body care as skincare" movement is rapidly gaining market share. Clients now expect the same clinical rigor and premium ingredients in their body products as they do in their facial serums. For aesthetic clinics […]
For years, the cleansing step was viewed as a strictly utilitarian part of a skincare routine—a brief, necessary step before applying higher-margin serums and moisturizers. However, the market is shifting. Modern consumers are increasingly seeking out a holistic, sensorial experience from start to finish. For skincare brands looking to expand their portfolios, upgrading basic facial […]